Well, we finally got approved for the MSN Adcenter API. Boy has it been a long time coming. In addition, the Yahoo/MS deal just got approved and we finally heard back from our MSN rep on what is to become of, what is now, two separate search marketing backends.
We heard that Yahoo Search Marketing and it’s API will be phased out and all advertisers will use Adcenter. Timeframe? Sometime in early 2011 the change is supposed to happen. I am not sure what impact this will have on other advertisers, but it will make us just work that much harder at making our Adcenter API integration rock solid as it is going to have to support both engines in the near future.
Keep in mind that this “news” is through the grapevine and who knows how well communication of future business developments gets disseminated throughout the MSN machine.